E-mail is an extremely effective form of marketing - more than 80% of online consumers have made a purchase as a result of receiving a permission based email. Email is the most popular and most widely used application on the internet and is the primary means of business communication.
Email marketing is by far the most efficient form of marketing in terms of maximising your return on investment (ROI) in terms of time and money – compare the cost and time taken to set up a traditional direct mail campaign, it simply does not compare.
Increase Sales with E-mail Marketing
Regular communication with your Prospects and Leads will improve your sales conversion rates – some people simply need to be contacted more than once before they make a purchase or decide to use your service. They need reassurance in you and your business before they make their decision. Email Marketing is the most cost effective way of converting Leads to Customers.
Some people assume that Email Marketing only works for online businesses – but in fact over 80% of email users have made an offline purchase as a result of an email.
Keeping in regular contact with your existing customers is also a proven strategy for increasing sales and profitability, where you have the opportunity to gain repeat sales and cross-sell / up-sell products to people who already know and trust you.
Save Paper, Time and Money with Email Marketing
Email campaigns can be set up very easily and quickly compared to traditional direct mail campaigns saving huge amounts of time and resource. No need to arrange for paper, printing and envelopes. As well as completely eradicating the need to use paper, you save on the cost of stamps.
You can save a huge amount of time by setting up email campaigns which run on auto pilot – eliminating the need for you to manage every single reply or request for more information from every single prospect. If a new prospect contacts you via your website on a Wednesday afternoon or a Sunday evening it doesn't matter – they will receive a prompt response, which means you don't need to worry about losing them.
Instant Measurable Results
It is easy to measure the exact response of your email campaigns – the results can be instant – you need to ensure that you are prepared for the response! In addition to setting up automated sequences of emails you can broadcast special or time sensitive information to your Clients or Prospects at any time. If something really interesting and relevant has happened within your industry you can let your Clients know about it straight away.
Through email communication you can gain valuable feedback on your products, services and customer service levels by encouraging your Customers to visit a special web page which will gather feedback. All this can be automated and will provide valuable information which will help you improve your products and service. This is a simple and inexpensive way of gaining market feedback which will help you develop the right products and services that your market is asking for.
Build Loyalty, Trust and Credibility
Through regular communication you will build strong, long lasting relationships with your Customers and Prospects by providing them with useful information which is relevant and helpful to them. Your credibility will increase and your Clients will become loyal to you and your business.
Some ideas of the types of information which you can send include:
Benefits of Email Marketing